EMEA · West Africa

Global FMCG launch

Pan-regional launch combining retail media, influencer tiers, and measurable retail uplift.

+42% lift

Tracked retail velocity vs. control stores in key cities.

Scope: Brand activation, Retail media, Influencer

We structured the campaign around three waves: teaser, launch, and sustain. Creative was localised while keeping a single master visual system so every market felt consistent.

Retail media and field activations were tied to a unified reporting dashboard so leadership could compare regions without waiting on manual decks.