All work
North America · UK
Enterprise B2B pipeline program
Always-on demand program pairing content syndication with executive roundtables and paid social.
3× SQLs
Versus prior six-month baseline; CPL down 28%.
Scope: Digital marketing, Content, ABM
The program focused on pipeline quality over volume. We rebuilt messaging per vertical, then paired LinkedIn and programmatic with sales enablement assets.
Monthly war rooms aligned media spend to CRM stages, reducing wasted impressions and shortening cycle time on qualified opportunities.